Workshop for Agencies and Vendors: How You Can Support Nonprofits through Audience Demand for Privacy

May 25, 2023 2:00 PM - 3:15 PM (EDT)

Description

Vendors! How are we going to diversify client investments to get ahead of third-party cookie deprecation and privacy legislation? It’s likely a thought dominating your headspace right now and one of the biggest challenges to acquisition we’ll face. As consultants and trusted partners, it’s our responsibility to see our clients through a rapidly-changing environment – but sometimes we’re still getting our heads around it ourselves. 

Join us in a vendor-only workshop to discuss solutions to supporting the nonprofit sector through key changes that will impact their audience reach and fundraising performance. We’ll discuss key challenges we foresee and use the time together to thoughtfully brainstorm solutions to the analytics, audience targeting, and revenue forecasting changes that are on the horizon. 

Objectives: 

• Attendees will gain an understanding of the impact of privacy on marketing key performance metrics and the regulation, tech, and consumer trends they should be watching related to privacy 
• Attendees will participate in a shared space for brainstorming around how to support nonprofits in preparing for a cookieless future 
• Attendees will be able to answer key questions they may receive from their client teams and position them to suggest areas of optimization.

This workshop is for vendors serving nonprofit organizations. If you are a nonprofit organization, please register for this event: From Complying to Thriving: Future-Proof How You Measure Acquisition Efforts

Presenter: Elyse Wallnutt. Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives. After nearly two decades working in leadership roles for some of the largest nonprofit brands in the world — including Amnesty International, Heifer International, Feeding America, UNICEF USA, The Nature Conservancy, and World Food Program USA – she launched Agility Lab Consulting to help nonprofits understand and adjust for the impact that audience demand for privacy is having on mission reach and donor acquisition strategy. Elyse specializes in assessing internal solutions portfolios – including current-state approach to financial projections, content strategy, tech stack integration, media investments, and user experience design – and using findings to build an integrated vision that achieves KPI targets, breaks down channel silos, and pushes the limits of program growth.

Presenter: Katie Valvo is Vice President of Strategy and Planning at Epsilon. At Epsilon, she has the privilege of serving more than 400+ national nonprofit organizations and 15 agency partners. Through her more than 15 years in the fundraising industry, Ms. Valvo has served in leadership roles for the National Military Family Association and The Nature Conservancy, with experience in direct mail, face-to-face, telemarketing, and digital fundraising. Katie was the Co-Chair of TNPA's inaugural Rising Leaders Summit 2022, a past conference chair for ANA Nonprofit, and serves on the board of the Direct Marketers Fundraising Association (DMFA).

Time

NOTE YOUR TIMEZONE: 2-3:15pm ET / 1-2:15pm CT / 12-1:15pm MT / 11am-12:15 PT